"The Beauty of a Dream"
Amok Time began officially in the summer of 1992. What started as a
way to pay for a Law/Education Degree led to owner Paul James Lazo
being swayed to the “Dark Side”. Pursuing the glamorous
life, That's a joke kid's, selling vintage Star Wars,
Super-Hero and Monster Memorabilia, Paul realized at an early
age what collectors have a need for. As with many small business
success stories, Amok Time started small. Home grown from a bedroom in
his parents house, then a warehouse, then a small store, then a
larger store, then breaking down walls of surrounding stores,
then the move to a retail location of respectable size, then
moving to a larger retail location of even larger size. Thru
years of diligence and customer respect Amok Time is New York’s
largest collectible super store. This year, 2010, marks our 18th
What does “Amok Time” mean? Originally Amok Time Inc. was “Amok
Thru Time for Toys”. That was a mouthful, also it didn’t fit on
a t-shirt so well, so it was shortened to just Amok Time Toys.
Later it was shortened further to just Amok Time. So back to the
question at hand, what does Amok Time mean?
According to most dictionaries “Amok” or “Amuck” as it may be
referenced is as follows:
1) a psychic disturbance characterized by depression followed by
a manic urge to murder.
2) In a frenzy to do violence or kill: rioters running amuck in
Or my personal favorite:
3) In or into an uncontrolled state or a state of extreme
We all know what time and toys are, so if you put it all
together you get a loose meaning of
“An uncontrolled state of extreme activity thru time looking for
Our mission is simple, supply customers with what they would “Run
Amok” for at the earliest possible time at the best possible
price. We back this policy up with a Satisfaction Guarantee on
every purchase, friendly customer service and the fastest order
fulfillment time in the business.
GO AMOK GO!,
Paul James Lazo
Amok Time Inc